Paw Pals - Integrated Ad Campaign

A full social and out-of-home ad campaign for Paw Pals, a pet-walking app. The campaign blends warmth and humor through bright visuals, playful pixel art, and witty pet “quotes.” Deliverables included a tri-fold webpage-style digital ad, Instagram carousel visuals, and billboard-ready graphics optimized for urban visibility. The tone was friendly and community-driven, appealing to modern pet owners seeking trustworthy and tech-savvy care.